NYU Management Forum for Independent Publishers
Ok, so the title of the post makes this conference sound really nerdy. But I would love to take this. Why? Because it's book people talking about different ways an indpendent publisher can sell more books.
NYU'd Third Management Forum for Independent Publishers
MARKETING: GOALS, STRATEGIES, AND ACTION PLANS FOR GROWTH
Take a look at their agenda. Here are some of the lectures that interest me:
- The Changing Role of Your Distributor in Your Sales and Marketing Plan
- Direct Mail: Creating and Running Effective Programs
- Financing Your Marketing and Growth Plans
- Editorial Content and Development
- The Role of Publicity in Marketing and Revenue Growth
- Selling to Non-Book, Non-Traditional Markets